How do you track ROI from digital ads effectively?

The key to tracking ROI effectively is tying your campaigns directly to measurable business outcomes instead of just clicks or impressions. One point that really stood out to me recently came from this discussion: https://www.linkedin.com/feed/update/urn:li:activity:7361973671273373696. It underlines the value of integrating analytics with sales or CRM data so you can see not only who clicked, but who actually converted. For instance, if you run a Facebook campaign, tracking shouldn’t stop at the landing page—it should connect through to purchase or lead capture. Another useful tip is to apply attribution models that reflect your customer journey. A last-click model can be misleading if most customers interact with your brand multiple times before buying. Multi-touch attribution often gives a more accurate picture of ROI.

ROI tracking depends a lot on setting clear conversion goals. Without linking ads to specific actions, it’s easy to get lost in vanity metrics like clicks or impressions.