Hi, when I turn on the news or scroll through social media, there are stories about how some companies are scamming their customers. Which industries receive more complaints than others? What do people complain about most often? Which companies, brands or services cause the most frustration among consumers?
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Hey there! Consumers are more likely to trust the opinions of other users, and therefore are more likely to read online reviews, as this helps them understand whether to trust a particular brand. In the past, many companies paid little attention to what their customers thought of them, but recent online review trends indicate that everything has changed. Nowadays, most companies closely monitor reviews that concern them and try to respond quickly, which has a positive impact on their customers.