In 2025, we are no longer just talking about a trend — cloud solutions have become an integral part of efficient work. Thanks to integration with AI, our operators instantly receive analytics on each client, and automation of routine requests has reduced waiting time to a minimum. Working in a hybrid format, we easily scale the team, connecting employees from different regions — all through one cloud platform. This has provided not only flexibility, but also significant savings on infrastructure. At the same time, data security, which used to cause concern, is now at a level — regular updates, encryption and access control do their job. So, in my experience, a cloud call center is not just an alternative, but a logical and effective development of customer service.