I’ve been reading a lot about personal branding, but I’m unsure if it’s truly necessary. I mostly focus on building my company’s name, and I feel my own profile is secondary. Do clients really care about the individual behind the business, or should I keep all efforts directed at the corporate brand?
top of page
DownloadCDR.com
Pour visualiser cela, rendez-vous sur votre site en ligne.
Bình luận (2)
bottom of page
Personal branding has become just as important as corporate branding, especially in service-based industries. Clients often want to know the person behind the business, not just the logo. Building your profile adds credibility and helps foster trust. A useful guide I came across is here: https://www.linkedin.com/feed/update/urn:li:activity:7360701588601995265. It illustrates how sharing insights, opinions, and stories can set you apart. When you put yourself forward, it’s not only about visibility — it’s about demonstrating expertise in a personal way. Even small steps, like commenting on industry trends or posting behind-the-scenes experiences, can have a strong impact. The more human you appear, the easier it is for clients to relate. Over time, this strengthens both your own image and your company’s reputation.