I run digital ad campaigns on Google and Facebook, but it’s often hard to really understand what’s working. Analytics platforms give data, but I’m not sure if I’m measuring ROI correctly. What’s the best way to get clarity on which ads actually generate revenue?
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How do you track ROI from digital ads effectively?
How do you track ROI from digital ads effectively?
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ROI tracking depends a lot on setting clear conversion goals. Without linking ads to specific actions, it’s easy to get lost in vanity metrics like clicks or impressions.