I want to understand the basics of logo design - a real “Logo Design 101”, so to speak

This is an excellent inquiry. Logo designing means developing some way by which a company can stand out visually with its simple, memorable, and meaningful designs. It starts with answering the foundational question of defining your brand's own core messaging. That is, do you want the audience to feel or remember something as they see the logo? It must consider clean lines, strong typography, and colors reflecting the personality of the brand. Ideal for left chest logo digitizing services since they ensure sharp logos while on uniforms and polos, though planning to use it on apparel should vault visions ahead, and you can get online digitizing services so as to get your designs in a sewable format with added benefit for embroiderers.